In a world where approximately one-third of the population uses social media actively, and almost 80% of individuals prefer watching a video than reading a book, digital marketing is the future of advertisement! By using big data to a digital marketing strategy, you can get valuable insights to develop better content and avoid the guesswork situation. Since digital marketing and big data are developing every day and turning into million dollar industries, a big data certification can help you build a lucrative and fast-growing career in the digital marketing sphere.
The digital marketing domain is in demand with endless job opportunities, and it has more job roles as compared to traditional marketing. However, if you’re apprehensive about stepping into the world of digital marketing, then we’ve jotted down some key pros and cons to help you make a lucid decision. Read on!
Pros of a Digital Marketing Career
- Dynamic Career Opportunities
Digital marketing has become a core component of a company’s functioning. By 2020, it has been predicted that there will be nearly 150,000 digital jobs available in the industry but not enough skilled professionals to fill them. Thus, professionals who want to build a career in digital marketing will get an added advantage in the upcoming years as the demand will exceed the supply. Moreover, the digital marketing industry doesn’t limit a professional to one specific job role, and you can choose from a number of verticals based on your skills and passion. There are plenty of opportunities in writing, designing and even audio and video production. Other than joining a start-up where you can learn different trades of digital media, even great companies such as Facebook, Google, and Twitter provide a broad range of job opportunities for both freshers and skilled professionals.
- Rewarding Job
Being one of the most demanded job roles, the extent to negotiate on salary for a digital marketing job is huge. According to Payscale, the average compensation of a digital marketing manager is ₹464,554 per year. The more skills you possess, chances are that you will be paid more. If you’re a freelancer, it is a great opportunity for you to understand the market standards and demand a higher pay for your next project. Lastly, if you’re a beginner, the pay is decent and will let you explore the creative side of marketing.
- Build Your Own Path
In traditional marketing, people usually have to wait for graduate placement or an internship to begin their career to gain experience. However, when it comes to digital marketing, you will come across immense opportunities to start your career even before stepping in the world of offices. Since digital marketing is a service given over the internet, you can sit at the comfort of your home and yet become a global marketer with a global client list. There are no geographical limits with this industry, and you can be the part of the arena almost 24×7.
- No Specific Education Required
If you want to launch a career in digital marketing, you don’t necessarily require any extraordinary educational qualification! All you need is a graduation in any discipline as digital marketing requires you to be creative and possess strong communication skills. Even engineers and other technical background professionals are going for digital marketing industry because they have a creative bent. However, if you want to get an edge over your peers and learn the basics of digital marketing, you can go for digital marketing and big data certifications to help you.
Cons of a Digital Marketing Career
- Lack Of Structure
Digital marketing is a relatively new field which demands you to stay up-to-date with the latest technological advancements and market trends. Moreover, a lack of structural set-up can deter a professional to understand the requirements of a particular marketing and strategy. Considering the fact that there are no institutional-based course or training modules followed by multi-corporations, a digital marketer may constantly remain in a blind spot.
More than 60% of digital marketers spend at least six hours a day on their digital marketing strategies. Additionally, almost one in every three digital marketers say that they tend to spend more than 11 hours online! This implies that it may not cost a lot of money to get your marketing campaign up and running, but you’ll tend to give up a major part of your life to your work. Striking a work-life balance may get tough as you’re connected online mostly all the time.
Difficult To Determine Return on Investment (ROI)
Approximately 39% of marketers are of the view that generating ROI of their activities is a major marketing challenge. Just one in three digital marketers asserts that they can analyse the results reliably and utilise key performance indicators (KPIs) and metrics correctly. And some digital marketers don’t even know how to estimate their ROI. Thus, it is something that every digital marketer needs to sort out prior to setting up their campaigns.
But, are these cons a drawback or an opportunity in disguise? We’d say that as long as you have set a career-related goal and remain focused on acquiring knowledge about it, there’s a great chance that you’ll end up with the job of your digital marketing dreams.
Digital marketing as a profession is a highly-rewarding and ever-evolving career role, and these pros and cons of digital marketing mentioned above are some of the key characteristics to help you make the right decision.